Find out what Bounty can do for your brand
- Featured Service
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What Parents Want
‘What Parents Want’ is a new report published by Bounty, which was launched at a Parliamentary reception for MPs, Peers and Stakeholders on 25th November 2008. Based on our own research amongst 2,500 mums and dads, the report tells the story of ordinary parents and the challenges they face in raising their families. It makes policy recommendations across three key areas of parenting policy: maternity care, healthcare for families and working parents Find out more |
- Case Studies
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Organix
Organix wanted to target mums with babies reaching weaning age with a view to increase awareness of Organix food and increase the Children’s Food Club member base.
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Why sample to Mums?
During pregnancy and the early months after childbirth, women begin using products of which they have little or no previous experience, ranging from breast-pads and folic acid to nappies and car seats.
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- Research & Insight
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Bounty Family Report
Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.
Download the Admap feature here
Holidays
Around 70% of mums at any one time are planning on going on holiday in the next year.
Download the full pdf report