Data Analytics
While complex in practice, our data analytics services have a simple objective – to help our clients understand which Young Families are the most appropriate to contact.
From simple customer profiling to the more complex predictive modelling and database segmentation we are able to offer a greater range and accuracy of analysis of Young Families in the UK than any other source.
The core for all of our analysis services is the Bounty universe of Young Families – data collected from our distribution of packs and samples to 98% of all births in the UK.
Customer Profiling
Our profiling service is designed to provide the answer to a simple question – “What do my customers look like?”
Using all the data collected from Young Families directly by Bounty and augmented with data from CACI we are able to offer a complete picture of your customers; their ages, occupations, incomes, financial purchasing behaviour, lifestyles and attitudes.
This information can then be used to more accurately target communications to your own database, to the Bounty universe of Young Families and other data as required.
Predictive Modelling
Taking Pareto as a guide, if 80% of your profits are gained from 20% of your customers then the key question is “Who are the 20%?” Our predictive modelling service finds the crucial 20% - either from Bounty’s Young Family universe or within your own customer and prospect base.
This enables you to focus on only those customers and prospects that will deliver the greatest return on your direct marketing investment.
Database Segmentation
Within any database of customers or prospects for the same product/s there are still many differences between the customers in terms of factors such as demographics, lifestyles, behaviour and attitudes.
While a marketing message for one type of customer might ‘hit the right buttons’ it may have little impact on other customer types. The segmentation of customers into more homogenous groups allied to research of each customer type means that specific communications can be developed for different customer types.
These differential communications will provide a more relevant message for more of your customers, improving response and conversion rates and driving Return on Investment.