Products & Services
The 'You & Your Newborn' publication includes the following:
| Target Audience: | All new mothers |
| Delivery Channel: | At the bedside inside the Bounty Newborn Essentials pack |
| Received by Mums: | At birth |
| Coverage: | 302, 240 (ABC April - October 2007) - 96% of new mums |
| Editorial: | Covers from birth to six month old development. Provides advice and support for all mums with new babies as well as all aspects of best practice. |