Bounty for growing families

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Case Studies

Retail

The best way to understand how Bounty can support your brand is to learn what we've done for other brands. The following case studies highlight campaign details and effectiveness through a range of channels.

Organix logo

Organix

Organix wanted to target mums with babies reaching weaning age with a view to increase awareness of Organix food and increase the Children’s Food Club member base.

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Bounty Sampling

Why sample to Mums?

During pregnancy and the early months after childbirth, women begin using products of which they have little or no previous experience, ranging from breast-pads and folic acid to nappies and car seats.

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Hipp Organic

Hipp Organic Target Mums Through Bounty.com

HiPP Organic targeted expectant mums and mums with children at toddler age through an online campaign.

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  • Research & Insight

  • Bounty Family Report

    Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.

    Download the Admap feature here

    Holidays

    Around 70% of mums at any one time are planning on going on holiday in the next year.

    Download the full pdf report