Bounty for growing families

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About Bounty

Bounty - The UK's favourite parenting club

At Bounty we are incredibly privileged to be part of the development of nearly every new UK family. Having created and maintained the UK’s premier parenting club with over 3 million members, we have a unique insight into the needs and wants of the young family life stage and can harness this knowledge and access to help you.

With unrivalled market coverage of over 90%,accessed through the hospital maternity environment, we can provide you with a range of channels from product sampling to podcasting; direct mail to health professional detailing; print advertorials to online competitions, to help achieve your marketing objectives. No other media in the young family arena has the ability to alter purchasing decisions or drive shoppers en masse to selected retailers or websites.

All these opportunities are backed up by the trust we have built up over forty years, with three generations of mums relying on Bounty to provide the latest information and samples to help make their lives easier.

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  • Research & Insight
  • Bounty Family Report

    Bounty paints a picture of the 21st Century family with all its variations. It considers women’s attitudes to family life, to work and to the way they raise their children.

    Download the Admap feature here

    Holidays

    Around 70% of mums at any one time are planning on going on holiday in the next year.

    Download the full pdf report